In our industry (extra points for someone who can tell me that that is in less than 2 pints worth of time), often what people say is the cover for what they are struggling to actually do.
A few examples;
Maybe I’m getting old. (no maybe about it). Maybe I’m getting cynical. But every bloody poster I see has ‘find us on Facebook’. The only brand that can really do that is Findus, but i digress.
And so Agency.com was finally taken out back and had a bullet behind the ear. For years now it has been gradually starved dying slowly in front of our eyes.
First post in a long time…boy ive been busy and tweets have been a struggle, blog writing impossible. But, a couple of things have prompted a thought.
I downloaded DoodleJump to my iPhone a few days ago. For 59p, if it’s rubbish, what does it matter, right? However, as many of you have already discovered long before me, it’s a work of gaming genius. Like all great games, seconds to understand, ages to master.
But it’s real triumph is what it doesn’t try to do. It doesn’t try to do too much. It has certainly left things out the designers thought of putting in. In interaction terms, it’s very tight. It uses the Accelerometer to best effect, small delicate movement, not waving your phone around like a loon.
But i think this is part of a wider movement towards simple.
Maybe it’s because i work in an industry where everyone has opinions about ‘new’ and get tired very quickly of things, that this shift has been perceptible. One of our Associate Creative Directors stopped me and proudly showed the new simple Nokia he has taken ownership of since his iPhone had blown up.
Now someone else has given up their iPhone to do the same thing. Maybe these people had their iPhone and SmartPhones for ages and have lived through device fatigue and simply wants something that can’t go really too wrong. But maybe not.
For years the aim has been to get out of the way. Whether it was the browser, or the device etc. The aim was to be able to do something that was intuitive and did not require learning.
This is not an iPad post!
So as always, good design, good product is about what you leave out. Even when it’s only 59p.